After each sales call, Ginni AI provides you with a comprehensive AI Coach report that evaluates your performance and offers actionable insights. This guide explains how to read and get the most value from your AI Coach results.
What is the AI Coach Report?
Your AI Coach report is an objective analysis of your sales conversations that helps you:
Identify your strengths as a sales professional
Discover specific areas for improvement
Track your progress over time
Learn from successful conversations
Reading Your Overall Call Score
At the top of your AI Coach report, you'll see your overall call score displayed out of 100. This score represents your collective performance across all evaluated areas, converted into a percentage.
Your overall score falls into one of these rating categories:
90-100: Excellent - Outstanding performance across most or all areas
70-89: Strong - Very good performance with minor areas for improvement
50-69: Acceptable - Solid performance with clear opportunities for growth
35-49: Needs Improvement - Multiple areas requiring focused development
0-34: Critical Attention - Significant challenges requiring immediate support
Understanding Performance Categories
Your call is evaluated across multiple performance categories, each representing a critical aspect of successful sales conversations. Categories typically include:
Call Performance - This category evaluates how effectively you moved the deal forward using your sales framework. It assesses your ability to guide the conversation through key sales stages, uncover critical information, and create momentum toward a decision.
Customer Engagement - This category measures your interpersonal abilities and communication effectiveness. It looks at how well you connect with prospects, build rapport, listen actively, and create a positive, collaborative conversation environment.
Rep Expertise - This category assesses your knowledge application and technical selling capabilities. It evaluates how effectively you handle objections, demonstrate product knowledge, and position your solution against alternatives.
Each category receives its own individual score on a 5-point scale, contributing to your overall effectiveness. The specific skills evaluated within each category may vary based on your company's sales methodology and industry focus.
Reading Individual Category Scores
For each performance area, you'll see:
Category Name - The specific skill being evaluated
Score Rating - Displayed as "X/5 [Rating]" (e.g., "4/5 Strong")
Detailed Feedback - Specific observations about your performance in this area
The individual scores follow this 5-point scale:
5/5: Excellent - You demonstrated a high level of effectiveness, with little to no room for improvement
4/5: Strong - You performed well, with only minor refinements needed to reach excellence
3/5: Acceptable - You performed adequately but have room for improvement to achieve consistency
2/5: Needs Improvement - You struggled in this area, with clear gaps impacting overall effectiveness
1/5: Critical Attention - You faced significant challenges requiring immediate attention and support
N/A: Not Applicable - This area was not relevant to the specific call and doesn't impact the score
Viewing Options: Detailed vs. Compact
You can customize how you view your AI Coach report:
Detailed Feedback Mode shows the full breakdown with scores and AI-generated feedback
Compact View Mode displays only the category names and scores without detailed feedback
Toggle between these views based on whether you want to quickly scan your performance or dive deep into specific feedback.
How to Use Your AI Coach Report
To get maximum value from your AI Coach insights:
Start with your overall score to understand your general performance level
Identify your highest-scoring categories to recognize your strengths
Focus on your lowest-scoring areas for the biggest improvement opportunities
Read the detailed feedback for specific, actionable suggestions
Compare reports over time to track your progress and development
Pro Tips for Improving Your Scores
Focus on one area at a time - Choose the lowest-scoring category and work on improving it specifically
Review high-scoring calls - Listen to your best conversations to reinforce successful techniques
Share insights with your manager - Use the AI Coach report during coaching sessions
Create personal benchmarks - Set targets for improvement in specific categories
Remember, the AI Coach is designed to help you grow as a sales professional. Use these insights as a guide to continuously refine your approach and close more deals!