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Team Performance Dashboard: Your Sales Pulse at a Glance

Nihal Fares avatar
Written by Nihal Fares
Updated over 2 months ago

Want a birdโ€™s-eye view of how your team is doing? Ginni's Team Performance Dashboard is your go-to command center for tracking rep output, call quality, and customer interaction trendsโ€”all in one place.

This guide breaks down what each tab shows, what the metrics mean and how you can use these insights to coach smarter and scale faster.


๐Ÿ† Performance Tab: Measure What Matters

The Performance tab gives you a high-level view of how your team is performing across all calls in a selected timeframe. This is where you track the big picture.

๐Ÿ“Š Company-Level Stats

These metrics aggregate data across all reps and help you benchmark overall sales activity:

  • Total Calls: Count of all calls with recordings.

  • Average Call Duration: The average length of calls (in minutes).

  • Total Call Duration: Total call time across your team (in hours).

  • Average Overall Score: The average performance score (out of 100).

  • Avg Call Performance: Quality of call delivery (scale: 1โ€“5).

  • Avg Customer Engagement: How well reps engaged prospects (scale: 1โ€“5).

  • Avg Rep Expertise: Depth of product knowledge and technique shown (scale: 1โ€“5).

๐Ÿ“ˆ Trend Indicators show whether a metric is rising or falling compared to the previous period. Use these to spot patterns early and course-correct when needed.

๐Ÿ“Œ Call Outcome Breakdown

Understand where your calls are landing with a visual breakdown of outcomes like:

  • Progressing, Rescheduled, Not Interested, No Show, Recording Stopped

Note: The call outcome types you see may vary if you're on an Enterprise plan and have set up custom call outcomes.

๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ Team Leaderboard

This sortable table highlights individual rep stats:

  • Overall Score: 0โ€“100 rating of their performance.

  • Call Performance / Customer Engagement / Rep Expertise: Qualitative scores (1โ€“5).

  • # of Calls: Includes any call with a recording.

  • Total & Avg Call Duration: For all recorded calls.

๐Ÿ” Use filters by date and performance range (e.g., 70โ€“89 = โ€œStrongโ€) to tailor your view.


๐Ÿ’ฌ Interaction Tab: Decode the Dynamics

The Interaction tab lets you understand how your reps communicate, not just what they say. This is gold for coaching on soft skills and conversational flow.

Key Metrics Explained

  • Talk Ratio

    Who dominated the conversation? This metric shows the share of speaking time between the rep and the customer.

    ๐ŸŽฏ The ideal range is generally between 40โ€“60%, but it varies depending on the type of conversation.

    Benchmarks:

    • Discovery: 30โ€“40% rep talk time (prioritize customer sharing)

    • Demo/Presentation: Up to 60% rep talk time (explaining features and value)

    • Closing: 40โ€“50% rep talk time (handling objections, confirming fit)

  • Longest Monologue
    How long did the rep speak uninterrupted? Long monologues can signal over-pitching.

    ๐Ÿ” Ideal: under 2 minutes 30 seconds

  • Longest Customer Story
    Indicates if the rep gave the customer enough uninterrupted time to speak and share their thoughts in depth.

    ๐Ÿ” Ideal: at least 1 to 2 minutes

  • Patience
    This measures how long the rep waits before jumping in after the customer stops speaking.

    โฑ๏ธ Recommended: 0.6 to 1 second
    More patience usually means better listeningโ€”and fewer interruptions.

Each of these metrics is averaged across the selected timeframe, and reps are ranked accordingly.


Pro Tips for Using the Dashboard

  • Spot your top performers and understand why theyโ€™re winning.

  • Identify coaching opportunities based on real behavioral patterns.

  • Use trend comparisons to test training impact or team changes.

  • Combine Performance + Interaction views to tell the full story.

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